Creative Marketing Specialist

TITLE: Creative Marketing Specialist

REPORTS TO: Director of Marketing & Communications

CLASSIFIED: Full Time, Non-Exempt

MISSION: To inspire and enable all young people, especially those who need us most, to realize their full potential as productive, responsible, and caring citizens.

JOB SUMMARY: The Creative Marketing Specialist will report to and assist the Director of Marketing & Communications in contributing to both visual content creation and social media management. They will have the opportunity to gain hands-on experience in a fast-paced, creative, non-profit environment, contributing to projects from concept to completion. This position offers a unique opportunity to merge graphic design skills with social media marketing strategies, contributing to brand awareness and online presence that resonates with a variety of target audiences of Boys & Girls Club of the Northern Plains. This position is based in Brookings, SD, with the option for a hybrid remote arrangement within the Brookings or Sioux Falls area, subject to approval.

MAJOR RESPONSIBILITIES:

Leadership:

· Belief and promotion of the Boys & Girls Club mission

· Belief, commitment, and demonstration of the Boys & Girls Club's core values: integrity, high expectations, teamwork, and quality

· Promote and embrace a culture of philanthropy

· Provide leadership, direction, and problem-solving in the areas of projects assigned

· Assist in any administrative responsibilities, which may include mailings, print orders, or any other tasks that are applicable

Graphic Design:

· Assist in the creation of graphics for digital and print media, including social media posts, marketing materials, community engagement events, presentations, and advertisements

· Develop branded content that aligns with our brand identity and resonates with our target audience

· Ensure consistency in visual branding across all social media channels and marketing materials

· Stay updated on design trends and social media best practices to inform content creation strategies

· Assist with other design-related tasks and projects as needed

Social Media and Website:

· Assist in creating content calendars and scheduling posts for optimal engagement

· Capture content via photos or videos to be used for graphic or social media use

· Adapt tone and style of written communication for different platforms and audiences

· Monitor social media channels for trends and opportunities to join relevant conversations

· Collaborate with the Director of Marketing & Communications to develop social media campaigns and promotions as needed

· Engage with our social media community by responding to comments and messages in a timely manner

· Analyze social media performance metrics and provide insights to optimize content strategy

· Assist with website content updates as needed

Other:

· Complete other duties assigned by the supervisor

· Participate in Club-wide events as determined necessary by the supervisor

· Attend and participate in all staff meetings as determined necessary by the supervisor

· This position is considered to be safety-sensitive.

SKILLS/KNOWLEDGE REQUIRED:

· Two years of higher education completed in a graphic design, marketing, communications, or related degree program is preferred

· Proficiency in graphic design software such as Adobe Creative Suite, Canva, and video editing tools

· Strong understanding of social media platforms including Facebook and LinkedIn

· Creative thinking and the ability to translate concepts into visually compelling designs and engaging social media content

· Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously

· High-level communication skills, verbal and written

· Customer service and organization

· Valid Driver’s License

· Microsoft Office, including Word, Outlook, Excel, and PowerPoint. Work in Canva and Adobe Creative Suite is a plus, but not required

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain nor be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job.

We are proud to be an Equal Opportunity Employer and a Drug-Free Workplace!

All qualified applicants are considered for positions without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, non-job-related disability, or any other protected class.

The Boys & Girls Club of the Northern Plains provides reasonable accommodations to applicants and employees in compliance with local, state, and federal laws and regulations. Applicants requiring reasonable accommodation for any part of the application/hiring process should contact Human Resources to communicate their request for accommodation at 605-692-3333.